Lorraine Smith


Associate Director,   


Lorraine Smith is an Associate Director of Volans, an advisory firm led by John Elkington out of London (UK) that helps leaders move from incremental to systemic solutions. She has been collaborating with the Volans team since early 2016, and she also independently manages several research and writing projects, all with the purpose of helping society reach its full potential, a state in which all people can thrive within a healthy ecosystem.

Since 2004 she has consulted with global corporations in many sectors including energy, chemistry, agriculture, food, apparel, mining and metals, financial services, retail, consumer goods, and manufacturing. She has held senior positions at Sustainability, where she now collaborates as an Associate, and at Canadian Business for Social Responsibility, where she currently sits on the Board. She is on the Review Committee of the Future Fit Business Benchmark, an open source tool that quantifies how businesses are contributing to a sustainable future.

Prior to her focus on sustainable business, Lorraine worked as a Senior Business Analyst for Manulife Financial in Toronto, as a Manager of Customer Care for electronic engineering firm Compuspec in Auckland, New Zealand, as well as supporting fundraising and communications for World Wildlife Fund Canada.
She graduated with an Honours BA from Mount Allison University in Sackville, New Brunswick (Canada). She is fluent in French, and speaks conversational German, Portuguese and Spanish.